AZAurora Zhang

Thoughtful analytics for customer-centred growth

Aurora Zhang

Business Analytics | Digital Marketing | Retail Operations

Aurora is a thoughtful and detail-driven professional with a strong sense of design, communication, and problem-solving. Her work combines creativity, structure, and a calm professional approach.

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About Aurora

A calm analytical thinker with a polished commercial lens.

Built for business analyst, data analyst, digital marketing, eCommerce, and retail operations opportunities.

Aurora brings together the commercial thinking of an economics graduate with the practical discipline of business data analytics.

Her experience spans high-volume retail environments, digital marketing performance, customer behaviour analysis, and stakeholder-facing reporting.

Calm, organised, and analytical, Aurora is strongest when translating messy information into clear recommendations that teams can act on with confidence.

2024 - 2026

Master of Commerce, Business Data Analytics

The University of Sydney

  • Applied analytics, visualisation, and statistics to business decision-making.
  • Coursework: Customer Analytics, Marketing Analytics, Data Visualization, Predictive Analytics.

2020 - 2023

Bachelor of Economics

The University of Sydney

  • Studied economic modelling and financial econometrics for market and policy analysis.
  • Coursework: Financial Economics, International Finance, Marketing Analytics.

Experience

Structured, customer-aware, and insight-led.

Each role is shaped to show responsibilities, achievements, and the practical skills Aurora can bring into her next team.

Sep 2025 - Present

The UGG Shop

Retail Sales Assistant

Supports customer service, store operations, inventory coordination, merchandising, and brand presentation in a fast-paced footwear retail environment.

Responsibilities

  • Deliver personalised product recommendations.
  • Support inventory management and replenishment.
  • Assist with store presentation and promotional merchandising.

Achievements

  • Built hands-on understanding of customer purchasing behaviour and product lifecycle.
  • Strengthened communication, organisation, and problem-solving skills.
Customer serviceInventory coordinationMerchandisingRetail operations
Jun 2025 - Oct 2025

ECN TRADE

Digital Marketing & Analyst Intern

Analysed user behaviour, marketing performance, conversion funnels, and financial market content to support data-driven growth decisions.

Responsibilities

  • Collected, cleaned, and transformed multi-source data.
  • Conducted segmentation, A/B testing analysis, and performance monitoring.
  • Designed dashboards and weekly reports.

Achievements

  • Increased click-through rate by 17%.
  • Improved retention by 10%.
  • Reduced reporting time by 60%.
Digital marketingPerformance reportingA/B testingStakeholder communication

Portfolio

Selected analytical work with business impact.

Premium project cards for Aurora's strongest academic, internship, and professional work.

01

UNICEF Australia - Donor Segmentation & Engagement Strategy

Analysed supporter behaviour and campaign performance to improve donor engagement strategy.

Role
Analyst, modeller, dashboard storyteller
Tools
Python / Random Forest / LightGBM / Tableau / CRM data
Outcome
Developed donor personas and recommendations projected to improve engagement by approximately 18%.
02

ECN TRADE - Performance Reporting System

A marketing and market-analysis reporting workflow designed to monitor content, user engagement, and operational performance.

Role
Data analyst and reporting designer
Tools
Excel / Dashboard reporting / Segmentation / A/B testing
Outcome
Improved click-through rate by 17%, retention by 10%, and reporting time by roughly 60%.
03

Retail Operations & Customer Experience Insight

A practical retail operations case profile drawn from sales, inventory movement, and product presentation experience.

Role
Retail operations support and customer experience contributor
Tools
Inventory records / Customer feedback / Merchandising
Outcome
Strengthened understanding of product lifecycle, purchasing behaviour, service quality, and operational accuracy.

Capabilities

A practical blend of analytics, communication, and execution.

Professional Skills

  • Business reporting
  • Process improvement
  • Problem solving
  • Attention to detail

Technical Skills

  • SQL
  • Python
  • Excel
  • Statistical analysis

Communication Skills

  • Stakeholder communication
  • Insight storytelling
  • Requirements gathering

Creative Skills

  • Data visualisation
  • Dashboard design
  • Campaign insights

Software Skills

  • Tableau
  • Google Workspace
  • Microsoft Excel

Resume

Request Aurora's resume

The formal PDF can be sent directly with applications. The full downloadable PDF will be added in the next Pages deployment pass.

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Contact

Ready for the next thoughtful conversation.

Aurora is open to opportunities across business analysis, data analysis, digital marketing, eCommerce, and customer-focused operations.

yijing811@gmail.com+61 478 566 683

Sydney, Australia